Business coaching: the management perspective

Two of the biggest challenges in the technology industry executives are dealing with, is creating high-performance teams and finding enough skilled tech talent. In fact, the lack of these are often hindering the growth and performance of an organisation, even more so than technological innovation ability. This is where professional performance coaching can be a catalyst for change: to develop and retain tech talent.

Coaching for leadership and development

I’m Erik Broms, I coach leaders and professionals working with embedded applications, mobile apps or internet applications across various industries. I understand the business challenges and uncertainties, high pressure and organisational dynamics they face. I understand the challenges leaders face with changing job responsibilIties when growing into management and executive positions.

I draw from my extensive experience within technology and software companies to engage with my clients. I have worked in product leadership for over 20 years, working on consumer and business applications in companies such as TomTom and Parkmobile/EasyPark, dealing with mobility and financial transactions, and managing teams across borders throughout Europe as well as India.

Outcomes from coaching

I believe that what drives tech is human power. I want to help people understand how to use their capabilities in a more focused way, to help them grow as a professional. My clients come out with increased confidence, feeling empowered and connected with their inner strength. The outcome is a stronger focus, purpose and goals: regarding their growth as a leader and a colleague, while maintaining the quality of their personal life.

Impetus Coaching for businesses

  • Certified coach, certified by the International Coaching Federation; Certified Ontological Coach

  • Over 20 years of first-hand, in-depth product and leadership experience in the technology and software industry

  • Coaching sessions: online, face to face in Amsterdam, or at your business’s location

  • Sessions can be scheduled to minimise business disruption: coaching on weekdays from 9:00 until 19:00 hours, CET/Amsterdam time

  • Languages: English, Swedish and Dutch

  • Hourly rate from € 219 (excluding VAT)

Contact me to talk about your organisation’s challenges

“Erik is a fantastic listener with great level of empathy and respect. In my view, what makes him extraordinary is his ability and level of precision to identify the right place to double click and ask follow-up questions, which makes myself becoming more aware of my challenges and opens up new opportunities for personal growth. Furthermore, his extensive career background in tech, also add its weight in the credibility of his coaching as it helps build trust and build solid understanding of the context."

- Li Zhen, Head of Product, Corporation's Experience at EasyPark

“Erik’s exceptional skill in active listening and timing his questions perfectly provided me with the clarity and insight needed to navigate complex career landscape and decisions. Erik's approach is both empowering and tailored, pushing for deep reflection and actionable outcomes. I highly recommend him to anyone seeking to elevate their career or gain clarity on one's future path; his guidance is invaluable and his commitment to client success is evident.”

- Davis Siemens, Customer Succees Account Manager, Microsoft

“Erik has an organic and yet goal-oriented approach. We defined the goals I wanted to achieve upfront at the beginning of the programme and Erik helped me focus on them during our sessions. Erik is very empathic by nature and at the same time is highly professional which was key in building rapport and trust. His profound understanding of the different organizational dynamics in high-tech firms helped me identify new strategies for my own reality/situation. The sessions with Erik helped me focus on my core strengths to take “my game” to the next level without changing who I am.”

- Software and Security Architect of a Dutch multinational corporation part of the EURO STOXX 50 index