Business coaching: the HR perspective

Some of the biggest challenges from a human resources (HR) perspective in the technology industry are securing and retaining tech talent, promoting a continuous learning culture, and stimulating diversity and inclusivity. In fact, not being able to find enough skilled team members and a lack of career and growth options are often hindering the growth and performance of an organisation. This is where professional performance coaching can be a catalyst for change: to develop and retain tech talent.

Coaching for leadership and development

I’m Erik Broms, I am an ICF certified coach. I coach leaders and professionals working with embedded applications, mobile apps or internet applications across various industries. I understand the business challenges and uncertainties, high pressure and organisational dynamics they face. I understand the challenges leaders face with changing job responsibilIties when growing into management and executive positions.

I draw from my extensive experience within technology and software companies to engage with my clients. I have worked in product leadership for over 20 years, working on consumer and business applications in companies such as TomTom and Parkmobile/EasyPark, dealing with mobility and financial transactions, and managing teams across borders throughout Europe as well as India.

Coaching approach

My coaching philosophy centres on your way of being: how you think, speak, feel and hold yourself determine how you experience a situation. My coaching approach: to help my clients find ways to change situations that match with who they are. I work with my clients to help them find ways to improve their performance by removing mental blockages or limiting beliefs. I help them learn how to improve both their performance, soft skills and state of mind - enabling them to grow.

Outcomes from coaching

My clients come out with increased confidence, feeling empowered and connected with their inner strength. The outcome is a stronger focus, purpose and goals: regarding their growth as a leader and a colleague, while maintaining the quality of their personal life.

Impetus Coaching for businesses

  • Certified coach, certified by the International Coaching Federation; Certified Ontological Coach

  • Over 20 years of first-hand, in-depth product and leadership experience in the technology and software industry

  • Coaching sessions: online, face to face in Amsterdam, or at your business’s location

  • Sessions can be scheduled to minimise business disruption: coaching on weekdays from 9:00 until 19:00 hours CET/Amsterdam time

  • Languages: English, Swedish and Dutch

  • As a certified coach, I adhere to the International Coaching Federation’s Code of Ethics

  • Hourly rate from € 219 (excluding VAT)

  • Founded in 1995, the International Coaching Federation (ICF) is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches. ICF is a global organisation, with a network of nearly 50,000 certified coaches in around 100 countries worldwide.

Contact me to talk about your organisation’s challenges

“The coaching sessions with Erik have helped me to focus and prioritise my personal development. I've been inspired to reflect and find improvement areas in the way I work and in my skill set. He has asked the right questions to give a different perspective and sometimes he gave suggestions on the next steps to help me further develop as a leader and colleague.”

- Product Manager

“I entered the conversation with ideas on how I want to change in my career, and indirectly my life too. I had some concerns about my current job, but also started to dream of switching careers completely... Erik helped me to narrow these concerns down to tangible actions where I have the control to change it for the better. By the end of my last session, I was equipped with the right “tooling” to approach unknown situations with confidence!"

- Head of Software Engineering